Course: COM 200
Broadcast News Analysis Assignment Sheet
Purpose of the assignment:-
To compare and analyze one media outlets and understand the different news format they use to publish news information.
Access, analyze and evaluate the cultural impact to traditional and modern media.
This project has Two parts.
- Choose one media outlet ( Eg.Gulf News) and compare the different mediums they use to publish the same news item ( website, snapchat, instgram account, Twitter).
- Write a summary on what you found. How the story was covered in both mediums. Discuss how the news was framed. Mention 2-3 values of news. Discuss the Agenda setting and define it. Discuss the gatekeepers of the news and what was their roles. Mention how was the story linked to Mass Communication and how does it effect media literacy.
Note: Attach a photo of both news outlet. If it was print media scan it and show us the photo provided. If it was online media attach the photo of the news. You also need to research some terms that you learned in the class and APA style for references.
Sample Table: Don’t copy paste.
|Type of Medium||Name of the news outlet||Length of the story in every medium||How is the story covered in different mediums?||Describe the video and the graphics in the mediums you analyzed. How did it appear?||Who covered the story?
(Name, gender and race of presenter)
|Describe the commercials, promos, PSAs. How did they appear?|
|Printed newspaper/website||Gulf news
|It has 949 words.||The article includes multiple quotes and has details of updates about the bush fires.||Both posts shared the same picture. The picture showed the forest on Kangaroo island being burned. In addition, a kangaroo jumping across. It was very close to the fire.||Name: Jennifer Mills
|Six Promos and advertisements were surrounding the article.|
Gulf news Instagram
|It has 11 words and 2 hashtags.
|The post has graphic picture and a sentence describing what is happening.||Both posts shared the same picture. The picture showed the forest on Kangaroo island being burned. In addition, a kangaroo jumping across. It was very close to the fire.||No details about the writer.||No commercials or promos.|
Example of how to use class material and mention them in the report.
The agenda setting theory states that the media posts influential articles or pictures that sways the public’s opinion and chooses what the public should think of. That is exactly what happened in this case. In fact, both posts show a great deal of influence other the public. People seem to be heavily influenced by the shocking news and donations were sent out to aid Australia in their time of need. Specially since the rulers publicly stated their financial and emotional support. That influenced the public even more (n.d., 2011).