Mark has completed a SWOT analysis of his business. What should he do with his list of strengths, weaknesses, opportunities, and threats?

Mark has completed a SWOT analysis of his business. What should he do with his list of strengths, weaknesses, opportunities, and threats?

Correct Answer

Attempt to reach a broad understanding of the company’s overall competitive situation.

Draw conclusions about external threats to develop strategies to lessen their impact.

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Identify actions that allow the firm to use its strengths to pursue market opportunities.